Does your business need Instagram? Numbers say it does

These days, having an online presence is one of the most important parts of running a business. The internet is an extremely useful tool that can help you promote, sell, and grow your business in a hurry. While there are many online platforms that can assist in improving your business or brand, one of the most effective is the social media site that is Instagram.

Instagram has become immensely popular over the years and is second only to Facebook when it comes to the number of active users and accounts. This makes it incredibly influential among almost all demographics, meaning that your company can greatly benefit from running an effective Instagram profile. To better understand how Instagram can take your business to the next level, take a look at some of these recent Instagram statistics.

Over 1 billion monthly users

That’s right, over 13% of the world’s population is on Instagram. The ability to reach this wide of an audience would never have seemed achievable before the internet, but now it has become a reality. Instagram has one of the largest user bases in the world. Creating a business profile gives you the opportunity to reach out to an inconceivable number of people, and it is one of the main reasons you should be using Instagram as soon as possible.

More than 60% of Instagrammers use it daily

Many social media apps come and go quickly, as they are not engaging enough for regular usage. Instagram, on the other hand, has only gotten more popular, with over half of its users logging in on a daily basis. Advertising on Instagram and creating an active business profile means that you have potential exposure to millions of people at all times. The odds are in your favor when you advertise on Instagram as you’ll have access to a wide range of potential customers.

80% of users are outside the US

Despite its strong presence in the USA, the majority of Instagram users are found all throughout the world. This is especially significant for companies that are looking to expand internationally and increase sales across the board. The more you can engage globally, the more likely you are to gain followers and improve your revenue stream. In today’s business world, you must interact with people from other countries to remain successful, and Instagram provides widespread, easy access to these markets.

10x the engagement rate of Facebook

Users are far more likely to click on an advertisement and interact with a brand on Instagram than those on Facebook. It may be due to the sleeker, more photo-friendly newsfeed or the fact that the users are younger, but it bodes well for any business. Well-placed Instagram ads can help you reach a wider audience, and the higher engagement rate means that you’ll benefit from a higher conversion rate as well. It’s an old sales strategy – the more people you pitch, the more sales you’ll make – except here you only need them to click on your profile.

60% of users discover new items on Instagram

People are discovering new products on Instagram at an alarming rate. Due to the fast-paced, easy to use nature of the platform, people can engage with brands easily and learn about their products and services. With such a high rate of discovery, it seems like an obvious choice to get your business on Instagram. Whether you are promoting new products or simply providing information about your brand, you can be sure that somebody will learn something new about you through a well-timed Instagram post.

53% of users follow their favorite brands

Instagram is a major boost to brand loyalty, as more than half of its users follow brands that they love. If you have dedicated fans, they will share your posts and create more exposure – giving you access to an even wider audience. In the online marketing world, maximizing your exposure is key, and Instagram can provide an easy avenue towards reaching out to millions of potential customers. Engaging with your followers is a great way to keep them interested in your brand and willing to help you gain more followers every day.

More than 30% of users have used Instagram to make purchases

The main purpose of online marketing is to drive sales, and Instagram has proven to be incredibly effective in helping companies do so. With over 30% of users having purchased something in the past through the platform, the odds are in your favor. This means that there are millions of potential customers that will be happy to buy your product on Instagram. As you continue to gain exposure and get more views on Instagram, your followers will continue to grow, helping boost your sales even more.

If your company doesn’t already have an Instagram profile, you should be creating one as soon as possible. The popular app is growing at a record rate, and your business can greatly benefit from utilizing it.