Rwandans celebrate launch of first 'Made in Africa' smartphones

Rwanda

Rwandans are celebrating the launch of the continent’s first ‘Made in Africa’ smartphones, that was on Monday unveiled by Mara Group which operates out of the East African country.

The Mara X and Mara Z will use Google’s Android operating system and cost 175,750 Rwandan francs ($190) and 120,250 Rwandan francs ($130) respectively.

They will compete with Samsung, whose cheapest smartphone costs 50,000 Rwandan francs ($54), and non-branded phones at 35,000 Rwandan francs ($37). Mara Group CEO Ashish Thakkar said it was targetting customers willing to pay more for quality.

“This is the first smartphone manufacturer in Africa,” Thakkar told Reuters after touring the company alongside Rwanda’s President Paul Kagame.

Companies assemble smartphones in Egypt, Ethiopia, Algeria and South Africa, but import the components, he said.

“We are actually the first who are doing manufacturing. We are making the motherboards, we are making the sub-boards during the entire process,” he said. “There are over 1,000 pieces per phone.”

Thakkar said the plant had cost $24 million and could make 1,200 phones per day.

Targeting Africa trade deal

Mara Group hopes to profit from the African Continental Free Trade Agreement, a pact aimed at forming a 55-nation trade bloc, to boost sales across Africa, Thakkar said.

The agreement is due to begin trading in July next year, aiming to unite 1.3 billion people and create a $3.4 trillion economic bloc. But it is still in the very early stages and no timelines have been agreed for abolishing tariffs.

Kagame said he hoped the phone would increase Rwanda’s smartphone usage, currently at around 15%.

“Rwandans are already using smartphones but we want to enable many more. The introduction of Mara phones will put smartphones ownership within reach of more Rwandans,” Kagame said.

Rwanda has set ambitious plans to become a regional technology hub.