In a social media post, the 34-year-old business-owner said Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe will be the first African countries to sell Fenty Beauty and Fenty Skin products starting from May 27.
Rihanna's beauty and skin care products are arriving in Africa
Singer Rihanna poses for photographers upon arrival at the Fenty Beauty by Rihanna fashion range launch during London Fashion Week in London, Tuesday, Sept. 19, 2017.
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Copyright © africanews
Vianney Le Caer/2017 Invision
Billionaire singer and entrepreneur Rihanna announced Tuesday her luxury beauty and skin care brands will launch in Africa. Fenty Beauty and Fenty Skin will be available starting from May 27.
In a twitter post, the 34-year-old business-owner said Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe will be the first African countries to welcome her lines.
As she shared her excitement, she hinted at bigger projects on the continent : " I've been waiting for this moment and that's just the beginning ", she tweeted.
Rihanna, born Robyn Rihanna Fenty, launched Fenty Beauty back in 2017, partnering with luxury goods conglomerate LVMH.
According to market-analyst firm Mordor intelligence, the beauty and personal care products market in Africa and in Middle East will expand at a compound annual growth rate of 3.1% over the next 5 years.